Hey there, fellow SEO enthusiasts! Today, I want to talk about a topic that’s near and dear to our hearts: directory submission. As you probably already know, submitting your website to directories is an essential part of any effective search engine optimization (SEO) strategy.

But have you ever stopped to think about why we do it? In this article, I’ll break down the importance of directory submission in SEO and explain how it can help boost your website’s online visibility.

First off, let’s define what we mean by ‘directory submission.’ Basically, it refers to the process of submitting your website URL and other relevant information (such as keywords and descriptions) to web directories – which are essentially like phone books for websites.

By doing so, you’re making it easier for people to find your site when they’re searching for related topics or products/services. But beyond just increasing your visibility, directory submissions can also provide valuable backlinks that help improve your overall search rankings.

So if you haven’t been paying attention to directory submissions in your SEO efforts thus far, now is definitely the time to start!

Defining Directory Submission In Seo

As an SEO professional, I know the importance of directory submission in improving online visibility. Directory submission is a process that involves submitting your website URL to various web directories or business directories on the internet.

The benefits of directory submission are immense as it helps to increase your website’s backlinks, traffic and ultimately improve your search engine rankings. One of the primary advantages of directory submission is that it helps to create quality backlinks for your website. When you submit your site to relevant directories, it increases its chances of being seen by potential clients who may be interested in what you offer. This eventually leads to more clicks and higher traffic for your site.

Additionally, these backlinks serve as endorsements from reputable sources which can help boost credibility with both customers and search engines. The directory submission process is relatively straightforward but requires attention to detail. It involves identifying high-quality directories related to your niche and submitting accurate information about your business such as name, address, phone number and other essential details.

By ensuring consistency across all submissions made across different directories, you significantly enhance your chances of boosting online visibility through better search engine ranking results.

Increasing Online Visibility Through Directories

In the previous section, we defined directory submission in SEO. Now let’s compare it to social media marketing and see why directory submissions are still relevant today.

While social media platforms have become a popular way for businesses to reach their target audience, directory submission offers some unique advantages.

First of all, directories provide backlinks that help improve your website’s domain authority and search engine rankings. Additionally, being listed on reputable directories can increase your brand’s credibility and visibility online.

But what about local SEO? Directory submissions play a crucial role in improving your business’ local search engine optimization. By submitting your business information to local directories like Yelp or Yellow Pages, you’re providing valuable data that helps search engines understand where you’re located and what services you offer. This makes it easier for potential customers who are searching for businesses like yours in their area to find you online.

As an SEO professional, I cannot stress enough the importance of keywords and descriptions when submitting your business information to directories. These elements not only make it easier for users to find you through searches but also help with ranking higher in search results.

When creating these descriptions, be sure to use relevant keywords while keeping them concise and compelling. With proper keyword research and implementation, directory submissions can significantly boost your online presence and drive more traffic to your website.

The Importance Of Keywords And Descriptions

When it comes to SEO, keywords and descriptions are crucial components in optimizing your website for search engines. It all starts with keyword research – identifying the phrases and words that potential customers use when searching for products or services related to your business.

By incorporating these keywords into your website’s content and meta tags, you increase the likelihood of appearing higher in search engine results pages (SERPs). But simply including relevant keywords isn’t enough.

Writing effective descriptions is equally important. Meta descriptions provide a brief summary of what visitors can expect from your page, so it’s essential to make them compelling and informative. A well-written description not only entices users to click through to your site but also helps search engines understand the purpose of your page.

To write an effective description, keep it concise while highlighting key information about the page’s content. Include one or two primary keywords without overstuffing or repeating them excessively. And don’t forget to create unique descriptions for each page on your site – duplicate content could result in penalties from search engines.

Moving forward, we’ll explore another critical element of SEO: backlinks. These links occur when other websites link back to yours, indicating relevance and authority within your industry. In the next section, we’ll delve deeper into why backlinks matter and how they contribute to improving your website’s ranking on SERPs.

The Role Of Backlinks In Seo

As we learned in the previous section, keywords and descriptions play a crucial role in SEO. However, they’re not the only factor that search engines consider when ranking websites. Another important aspect is link building.

Link building involves getting other websites to link back to yours. This can be done through various methods such as guest posting, broken link building, and outreach campaigns. The more high-quality links your website has pointing to it, the more authoritative it appears to search engines.

One effective strategy for link building is using anchor text. Anchor text refers to the words used to hyperlink to another page or website. By strategically choosing relevant keywords to use as anchor text, you can signal to search engines what your website is about and improve its rankings for those specific keywords. However, it’s important not to overdo this tactic as too many exact-match anchors can appear spammy and harm your rankings instead of improving them.

Type of Web Directory Description
General Directories Cover all topics and industries
Niche Directories Focus on specific topics or industries
Regional Directories Geographically-based directories


In summary, while optimizing your website’s content with keywords and descriptions is essential for SEO success, link building should also be a key focus of any SEO strategy. One effective way to build links is through an anchor text strategy which signals relevance and authority to search engines without appearing spammy. As part of a comprehensive approach towards link building efforts there are different types of web directories available including general directories that cover all topics/industries; niche directories that specialize in certain areas; regional directories focusing on geographical locations – each offering unique benefits depending on individual business needs!

Different Types Of Web Directories

When it comes to directory submission in SEO, there are different types of web directories that you can choose from.

One important factor to consider is whether the directory is paid or free. Paid directories typically have a higher level of authority and trustworthiness than free directories. This means that if your website is listed on a paid directory, search engines may view your site as more credible and relevant.

Another type of web directory to consider is niche-specific directories. These directories focus on specific industries or topics, making them an ideal choice for businesses operating within those niches. By listing your website on a niche-specific directory, you increase the chances of attracting users who are interested in what you have to offer. Additionally, being listed on these directories can improve your overall online visibility and reputation.

Ultimately, selecting the right directories for your website will depend on several factors such as budget, industry, and audience demographics. It’s essential to research each directory thoroughly before submitting your website to ensure that it aligns with your goals and objectives.

By carefully choosing which directories to submit to, you can enhance your online presence and boost traffic to your website in a meaningful way. In the next section, we’ll dive deeper into how to select the right directories for your business needs.

Selecting The Right Directories For Your Website

While there are numerous ways to improve your website’s SEO, directory submission is one of the most effective. By submitting your site to relevant directories, you can increase its visibility and drive more traffic to it.

The benefits of directory submissions are many. For starters, they help search engines understand what your website is about and how it relates to other sites in your niche. Additionally, when you submit your site to high-quality directories, you gain valuable backlinks that can boost your search engine rankings.

To make the most out of directory submissions, it’s important to follow a few key tips.

First off, choose reputable directories with a good track record for delivering results. Avoid spammy or low-quality directories at all costs.

Secondly, ensure that your listing includes accurate information about your business and uses targeted keywords where appropriate.

Finally, regularly monitor and update your listings as needed to keep them current and relevant.

Best Practices For Directory Submission

As an SEO professional, directory submission is a crucial part of my strategy for improving website ranking and visibility. When done correctly, it can drive traffic to your site, improve search engine rankings, and help build backlinks.

However, not all directories are created equal; submitting to niche directories specific to your industry or geographical location can significantly boost the relevance of your listing. Submitting to niche directories means that you’re reaching a more targeted audience who is already interested in what you have to offer. This increases the likelihood of visitors clicking through to your site and engaging with your content.

Additionally, Google places great importance on directory relevance when determining website rankings. By submitting to relevant directories only, you signal to search engines that your business is legitimate and trustworthy within its particular industry.

When selecting which directories to submit your website information to, take care not to fall into some common mistakes. Avoid spamming irrelevant directories as this may lead to penalties from search engines like Google. Also, ensure that the information you provide is accurate and consistent across all listings. Inconsistent data makes it difficult for potential customers to find and trust your business online.

By taking these precautions when performing directory submissions, you’ll be well on your way towards driving traffic and increasing website authority!

Common Mistakes To Avoid

As an SEO professional, I’ve seen many people make the mistake of thinking that directory submission is all about quantity. Sure, it’s important to submit your website to as many directories as possible, but what’s even more crucial is submitting to high-quality directories. Quality over quantity should always be at the forefront of your mind when it comes to directory submissions.

Choosing niche directories is another common mistake that people tend to make. It may seem like a good idea to submit your site to every single directory out there, but this can actually hurt your SEO strategy in the long run. Instead, focus on finding directories that are relevant to your industry or niche. These directories will not only provide you with better backlinks, but they’ll also help drive targeted traffic to your site.

When it comes down to it, making sure that you’re submitting your website to quality directories within your niche will give you much better results than simply trying to get listed everywhere.

Remember: quality over quantity!

By avoiding these common mistakes and focusing on relevant and high-quality directory submissions, you’ll see significant improvements in your overall SEO strategy.

Now that we’ve covered some common mistakes when it comes to directory submissions let’s talk about measuring their impact on your SEO strategy.
Measuring The Impact Of Directory Submissions On Your Seo Strategy

As an SEO professional, it’s important to measure the impact of directory submissions on your overall strategy. One way to do this is by tracking results through Google Analytics or other analytics tools. By analyzing your website traffic and search engine rankings before and after submitting to directories, you can better understand the impact that these submissions have had on your SEO efforts.

Another key factor to consider when measuring the impact of directory submissions is their effect on local search. Directories often allow businesses to include location-specific information such as addresses, phone numbers, and maps. This can help improve local visibility and attract more targeted traffic to your website.

To further illustrate the importance of directory submissions in boosting local search rankings, take a look at the table below. It shows how adding a business listing to various popular online directories has helped increase organic search impressions for a fictional restaurant located in New York City:

Directory Organic Search Impressions Before Organic Search Impressions After
Yelp 500 1000
TripAdvisor 300 700
Zomato 200 600
OpenTable 150 400
Foursquare 100 350


Overall, incorporating directory submissions into your SEO strategy can have a significant impact on both overall website traffic and local search visibility. To ensure success, be sure to track results over time and regularly update listings with accurate information. With patience and persistence, you’ll likely see positive results from these efforts over time!


In conclusion, as an SEO professional, I highly recommend incorporating directory submission into your overall strategy.

Not only does it increase online visibility and drive traffic to your website, but it also helps with backlink building and improving search engine rankings.

One interesting statistic to note is that according to a study by Moz, web directories have the second highest correlation with high Google rankings out of all factors analyzed.

This just goes to show how important directory submissions can be for boosting your SEO efforts.

Remember to carefully select relevant directories and follow best practices such as providing accurate descriptions and using targeted keywords.

By avoiding common mistakes and measuring the impact of your submissions, you’ll be well on your way to achieving successful results in your SEO strategy.

Published On: June 23rd, 2020 / Categories: Articles / Tags: , , , , /

The Best Book Ever Written On Back links, Link Building & SEO.

“Ultimate Guide To Link Building” by Garrett French & Eric Ward – 2020 Edition.

elance directory submissions